Magazines

I'm not a big magazine reader.  For years I read "US News and World Report," but they stopped producing it every week and went to some on-line production, which was not the way I wanted to read it.  So that was that.  I read "Rider" every month - it covers the world of motorcycling.  I also steal a few glimpses of S.W.M.B.O.'s* stuff if I'm desperate.  But some months ago I suddenly started receiving magazines of a wide variety of type.  Even slightly pornographic stuff.

I called the company and after several referrals, I was promised that they would stop and that I had been selected to receive them as a marketing effort at no charge.  Also there still might be a few in the queue.  Finally they did stop all save one - "Popular Science."  I started reading it and I have to say I'm now hooked as it is really interesting.  I don't always understand everything I read in it, but I've just sent off the agreement to subscribe for the next two years at a cost of under a dollar an issue!  So the marketing plan must have worked!

*She Who Must Be Obeyed!